I heard last Friday that Rodeo Drive retailer extraordinaire, Bijan Pakzad, had died.
Bijan, who I always considered as the Persian Ralph Lauren, had an amazing way of marketing his image as well as his products.
Is there another retailer who used his only image more in advertising. I don't think so.
He also had an amazing ability to bring out the icons to sell his stuff.
A couple of weeks ago I saw the Bijan Bugatti Veyron parked in front of his store.
Personally, I thought it was a screaming nouveau riche a bit much.
But I give Bijan credit. He certainly was a master of branding himself and selling a fantasy lifestyle.
But now I wonder, can the eponymous brand be continued in the way that Dior, Balenciaga and Lanvin have endured.
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7 comments:
Bijan always bring a smile to my lips from the Friends Episode when Joey is trying to spray Bijan for Men at customers and looses to another scent sprayer dressed as a cowboy. Random things I keep in my head!
I do admire those larger than life fashion designers. So true to their vision in life and work.
SSG xxx
Sydney Shop Girl blog
Like you, living in this area and being in Beverly Hills, one couldn't help but have a mixed reaction to his way of marketing - seemed so ostentatious, and yet, somehow genius?
When I heard of his death, I too wondered if the store, etc. would carry on without him. My guess is no?
I remember coming across Bijan in the early 80'sin magazines from the USA we used to get in Australia. Now since I grew up in the middle of nowhere, it always seemed so glamourous! definitely the end of an era!
I remember those ads so well!
You make a great point -- once the larger-than-life man (or woman) behind the iconic brands dies, it can be very difficult to find a stand-in or to transition and carry on.
It is the personality quirks of these personas that help their creations stand out.
Alcira
nerochronicles.com
Tops! Love the OTT nature and such a shame, nothing is better than being full on with your brand. At least he lived life to the full xx
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