Friday, July 18, 2008

Power Dressing the Swiss Way

One of these days when my world wide empire really takes off I will be able to afford a dress like this from Akris.
Fashion reporter Christina Binkley of the Wall Street Journal has an excellent article on Akris and their unique business model. They design and manufacture clothes in Switzerland, one of the most expensive places to manufacture anything. And, they know exactly who their client is and what her lifestyle demands. They use fit models in real women sizes to create clothes that are actually wearable. The Swiss have a long history of doing things their own way, and the family owned Akris business keeps with this tradition.
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