Monday, March 22, 2010

Spending Your Cash In A Flash

In my inbox today
a notification of a 2 hour sale at Neiman Marcus.

I am just curious
Does a flash sale (2 hour, 2 day, whatever) tend to make you more likely to make a purchase?

I view these sales by Neimans as manufactured scarcity making you assume that you will have no other time to purchase this item at this price. This isn't Haute Look where they are selling the last of the stock, this is a sale with current merchandise.
Since I'm not an impulse shopper these sales don't appeal to me, but obviously they must appeal to many others or we wouldn't see so many of these flash sale sites out there.

My daughter loves Haute Look, and I'm wondering if these flash sale sites are training a new generation of shoppers to indulge in instant gratification rather than making thoughtful decisions about how they choose to spend their money.

What do you think?
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9 comments:

Angie Muresan said...

I agree with you. Instant gratification seems to be a national pastime.

Cafe Fashionista said...

I try to refrain from impulse buys myself; therefore, I oftentimes ignore flash sales. I'm more apt to buy Online during a weekend of free shipping. I'm a sucker for Free Shipping!! :)

North West London Girl said...

I get Flash Sales or Going Going Gone sale notices sent to me from Outnet, and I think they are a ploy to get me to part with my money on the quick, luring me into thinking if I don't snap it up now it will be too late, I do not like being bullied into shopping so I tend to ignore them...x

North West London Girl said...

I get Flash Sales or Going Going Gone sale notices sent to me from Outnet, and I think they are a ploy to get me to part with my money on the quick, luring me into thinking if I don't snap it up now it will be too late, I do not like being bullied into shopping so I tend to ignore them...x

SR@MyStyle said...

Hi there-yes, I think they want to catch you unawares to part with your money, I only impulse buy at the charity shops or boot sales where I don't have to part with much, LOL!

Looking Fab in your forties said...

I only make use of these if I have already seen something or know of something I really want.

metscan said...

Over here, department stores have adopted a concept originally started at Lafayette, Paris. The event is called in one department store: The crazy days. This event starts on Wednesday and ends on Saturday. One gets to buy reduced stuff, stuff that has arrived from I don´t know where. There´s new stuff for every day. If you are lucky, you are able to buy cheap flight tickets to whatever part of the world. People behave like crazy and buy stuff just because it is cheap. It is a hullaballoo. I save by not going near the department stores when the crazy days are going on. It is a big secret when the crazy days are dated. It has been hushed to happen this year the week after Easter. OMG. That´s all I have to add.

Belle de Ville said...

Metscan, far be it from me to say anything negative about any retailer's marketing strategy, but personally I don't like to purchase anything when there is a time constraint. I always feel a little like something a little hinkey in going on with these sales.
And the idea of fighting the crowds for attention from the sales staff just puts me off of the whole thing.

Jill said...

I think it's like the crap at the counter at grocery stores...not that the goods they are selling is crap, just that it's a "non thoughtful/spontaneous" purchase. I just hit delete. Anytime I hear a time constraint, it just pisses me off.

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